Coronavirus! The shit is real! Cardi B marked another historic pop culture milestone becoming the Voice of a Pandemic! While the resulting dance challenge video is epic, here are a half-dozen other recent music videos that made me go wow-now on fashion styling. Who should I be checking out during social distancing?! Tell me 🙂
AJ Rafael – Waking Up Sucks (Sometimes)
Directed by Yohahn Ko, this supermarket love story will have you heading for the tissues aisle. I note its styling, because it takes great effort to create “simple” looks that support the characters. No uniform can deny the uniqueness of love experience(s)!
“A song for healing, for dancing and for all people.” What a glorious vibe for now! YES! Please! Styling by Neo Mofammere, Refiloe Seretlo & Lawrance Nketsia Asmah gently reintroduces us and nature. That golden coat is my dreamy out-of-quarantine outfit!
LOBODA – Новый Рим (New Rome)
Styled by LUVI and Andrey Anikeyev, Russia’s reigning pop diva channels every cliché of trash-cinema: alien abduction newsreels, horror flicks, spaghetti westerns, (very) mixed martial arts demos, etc. This retro-futuristic Rome wasn’t built on one look 😉
D Smoke – Black Habits feat. Jackie Gouché
Summertime and the styling ain’t easy to weave raw heritage of the American South into contemporary cotton looks. Kudos to Mazhane Rima Fleurima for a grand job! This video delivers an unequivocal nod to Beyoncé’s “best revenge is your papers” proclamation.
Biykech – Kyrk Kyz
MUST-SEE ALERT! Produced & designed by Torokul, the fashion range in this video is wow: ancient Central Asian patterns to Soviet chic to MTV-VMA looks. A feminist manifesto from a country literally tattooed on my life. Kyrgyzstan, мен сени сүйөм!
Samanta Tīna – Still Breathing
Eurovision: can’t have it, can’t live without it. Styled by Ramona Lazda, this Latvian entry is sponsored by Lauma Lingerie: the first brand of intimates in the USSR since 1971 (!) It also reminded me of Moschino’s FRESH perfume bottled in a home cleaning spray bottle. An uneasy blend of capitalism, nationalism, feminism & mass market pride, Eurovision warrants a dedicated Style-the-Beat review.
Meanwhile … Stay tuned, stay styled!
Check out previous installments of my Style the Beat series here.