More from Mediterránea Fashion Week Valencia 2023 on @fashionpostparis
If at first you don’t succeed… that’s fine. If your success “breaks the internet” then stick to the formula. Part of the problem with our ADHD era of instant gratification is that omg Taylor Swift at the Billboard Awards but wow did y’all see the Jacquemus bag-on-wheels?! wait, Saudi Arabia has a fashion week now?! … Cool cool cool, so the attention formula is … steady still wins the race, especially if you’re in a lifelong marathon of creative self-expression and building a brand that can outlast its viral moment(s). Which brings me to OTEYZA at the Mediterránea Fashion Week Valencia this October.

“Spanish contemporary high artisans and art shows creators pushing the boundaries of fashion.” That’s the brand’s insta-bio, and it’s on point. Oteyza emerged on the international style radar in 2018 with their viral dance-on-the-runway (still, the most watched Spanish fashon show to date!). Designers Paul Garcia de Oteyza and Caterina Pañeda tapped into the Iberian psyche and translated its complex intercultural codes into evocative sartorial language: bullfighters, pilgrims, clandestine lovers, noble thieves, the luxury of staying true to anything at all. Black. Red. Impeccable tailoring. Show ‘n heart stopping looks. And yes, there was more dancing on the runway.




I hear you. “C’mon, who really wears that?!” A) You could, but it would change your entire life… and are you ready for that conversation? 🙂 B) Oteyza also does sneakers and sweaters and totebags and, and, and… so this is fashion as a vibe and a ritual, as energy, as an impulse to re-create oneself in the image of a better god. Dance on!



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P.S. Here is a fragment of the runway show in Valencia
More from the page of the show choreographer Antonio Najarro