Seasons change. The world remains (in)sane. Here is a half-dozen music videos to make you go wow-now on fashion styling and brighten up the chaos. Who should I be checking next? Tell me 🙂
Mike Posner – I’m Not Dead Yet
A proper 2022 anthem, this track champions whimsy in the face of trauma. Costume designer Ángela Triviño created a cool monochrome transformer look that is part “ninja”, “straight jacket”, and emo red carpet tux. “Beginnings always hide themselves in ends. Keep going.” Looking forward to following Triviño!
Ruby Africa – Tai Chi
Tanzania makes its Style the Beat debut with a music video that aligns all the creative energy flows just right to channel the good times amid the hard times. Styled by Hellen George Majeshi ( 😉 it’s the artist herself!) the red, black, and gold visuals are an impassioned celebration of the globalized urban patchwork that is today’s pop culture.
Edis – Yalancı
Shot at the ever-blue Turkish seaside, this video is a sun-soaked party with a summer fomo hangover. The home video aesthetics blend well with the beach to the boat to the afterparty wardrobe styled by Batuhan Çetin and Alp Çelebi. The green bath robe is a loud exclamation point to anchor this tune in your own hot and steamy memories.
Neeraj Shridhar – Suroor Sa
As per Bollywood, this music video is an epic saga of summer love(s) that stay with us forever even if we never see them again. Stylist Megha Jain turns streetstyle looks into supporting characters alongside the YouTube sensation Pragati Verma and a multi-threat Akash Thapa (himself a streetstyle brand). Who will you miss next summer?
JP Saxe – When You Think Of Me
When you think of your past loves and lovers, what are they wearing in your memories and dreams? Is it some particular outfit that you loved or hated at the time? Or does nostalgia time-travel with its own full wardrobe? Stylist Amalia Gómez explores this theme with poignant sartorial choices in this moving music video.
Elton John & Britney Spears – Hold Me Closer
Emancipation of Britney Spears was the feel-good story of the summer. Elton John lends his fairy godparent hand in ushering in her new era. Ukrainian director Tanu Muino (fresh off the delightful As It Was) does not feature the artists here. Instead, the emotional storytelling relies on the alchemy of choreography, fashion, and architecture. Shot in Mexico City, this knockout was gloriously styled by ZJ Corona.
Meanwhile … embrace the chaos, stay tuned, stay styled!
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Check out previous editions of Style the Beat series here.